Chinese phone maker Tecno had a slew of new announcements and showcases at the MWC 2024 event in Barcelona. The company showed off a rollable phone concept, a compact gaming PC complete with the latest hardware, a handheld console with AR glasses, and much more.

Alongside these announcements, Tecno has also unveiled AI features for its smartphones as part of its HiOS software. Tecno AI will include smart features that are already appearing on devices such as object erasers and live translation similar to Samsung Galaxy S24 and Google Pixel 8.

Tecno has also unveiled its virtual assistant similar to Siri, Bixby, and Alexa. Tecno’s “all-around personal assistant” is called Ella and it will have generative AI features from the get-go including the ability to generate images, set meetings, provide news, and more.

Tecno is enhancing the accessibility of its content for users through innovations like Call Translation and Social Media Translation, with the addition of Video Subtitles to further enrich the user experience. The company has demonstrated that photos can be improved using generative AI, which also possesses the capability to generate portraits.

One stand-out feature Tecno has announced is the AI’s ability to customize images for various global regions, including Southeast Asia, South Asia, Africa, the Middle East, Europe, and America. Last summer, Tecno introduced a smart feature designed to adjust facial lighting in photos intelligently, underscoring the company’s commitment to catering to its diverse consumer base across numerous markets without bias.

Similar to the Magic Eraser on Google Pixel phones, Tecno AI will remove unwanted people or objects from a photo using generative fill. Users will also be able to create custom stickers from an image. The media gallery in Tecno phones will be able to search for images with descriptions.

Tecno has not revealed when these features will become a part of their phones, but we can expect to see them roll out sometime during summer. This should make Tecno one of the many OEMs looking to integrate generative AI features into their phones.

Via: Gsamerna