OpenAI is trying to tap into Hollywood movies with its upcoming Sora AI video generator that was unveiled earlier this year, as per a report from Bloomberg. The stunning AI video generator is capable of creating highly detailed photorealistic footage of up to 1 minute.
According to Bloomberg, OpenAI has scheduled meetings with Hollywood studios, media executives, and talent agencies in Los Angeles this week. These meetings will focus on joining hands with studios to integrate Sora into their filmmaking efforts.
Recent efforts by OpenAI to engage with various stakeholders have continued, according to sources who preferred to remain anonymous due to the confidential nature of the information. At the end of February, Brad Lightcap, the Chief Operating Officer of OpenAI, along with several team members, hosted preliminary meetings in Hollywood to showcase the features of Sora.
Following these discussions, Sam Altman, the CEO of OpenAI, was present at gatherings in Los Angeles coinciding with the Academy Awards weekend.
Sora was originally unveiled to the public in February and it was able to gain the attention of Hollywood and Silicon Valley thanks to its high-definition clips. Although Sora is not yet accessible to the general public, OpenAI has selectively provided access to several prominent actors and directors.
As for the general public, Sora is expected to come out in “a few months”, as revealed by OpenAI CTO Mira Murati during a recent interview with The Wall Street Journal.
An OpenAI spokesperson said in a statement: “OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment – rolling out AI advances in phases – in order to ensure safe implementation and to give people an idea of what’s on the horizon. We look forward to an ongoing dialogue with artists and creatives.”
Filmmakers in Hollywood already use AI to power pre-production and post-production in movies, but Sora’s implementation could speed up the process significantly, which would greatly reduce the time it takes to produce a movie. However, the rise of AI has also raised concerns about jobs in the tech industry as well as the filmmaking sector.
