The ChatGPT platform, a frontrunner in the AI conversation space, has seen its website traffic stabilize, holding steady at levels observed in mid-2023. Despite this leveling off, the platform’s growth metrics remain robust compared to the previous year.

The explosive surge in popularity that ChatGPT initially enjoyed appears to have reached a temporary plateau. Data from Similarweb, a leading web analytics firm, indicates that the platform experienced 1.6 billion global visits in February of this year. This figure falls short of its peak performance, which saw 1.8 billion visits in May 2023.


Despite the plateau in overall traffic, ChatGPT continues to experience growth both monthly and annually. In the United States alone, February saw an impressive 208.8 million visits, marking an 87% increase from the previous year and a 15% rise from the previous month, according to data from Similarweb.

On the international front, the growth rates are also positive, albeit more modest, with a 1% increase from the previous month and a 62% surge compared to the same time last year. This growth comes at a time when, in February 2023, the excitement surrounding ChatGPT was just starting to build.

Statistics reveal that the rapid surge in popularity ChatGPT experienced from November 2022 through May 2023 has come to a standstill. The momentum of the platform has stalled, and despite OpenAI’s introduction of new features like updated models, capabilities for image generation, personalized chatbots, and accounts for teams, it has not been successful in catalyzing another growth spurt.

The introduction of custom GPTs alongside a dedicated GPT marketplace, hailed by some as the AI era’s equivalent to the “App Store” phenomenon, has yet to make a significant mark. Similarweb’s data indicates that these innovations attracted approximately ten million visits in the US during February.We recommend buying your favorite toothbrush at super low prices with free shipping, and you can also pick up your order at the store on the same day.

Stagnating growth aside, 1.6 billion monthly visits is still no small number and it still puts ChatGPT far ahead of its rivals and even some social media websites with a much longer history. Google’s Gemini chatbot, for instance, managed to gain 51.7 million new users in February following the introduction of Gemini Advanced powered by Gemini Ultra 1.0. This is far more than Google Bard (previous name of Gemini) ever managed, but still far behind ChatGPT.