Amazon has introduced a new player in the generative AI chatbot arena called Q.

On Tuesday, the company’s cloud computing arm, Amazon Web Services (AWS), revealed Amazon Q, a generative AI chatbot designed to be customized for specific business needs, as stated in Amazon’s press announcement.

Distinct from ChatGPT and Bard, Amazon Q isn’t based on a singular AI model. Rather, it operates on a platform called Bedrock, which amalgamates various AI systems, including Amazon’s own Titan and models developed by Anthropic and Meta.

According to Amazon, marketing experts, project coordinators, and sales staff at firms utilizing AWS can utilize Amazon Q to compose emails, condense reports, and create blog content.

For IT specialists and developers, Amazon’s chatbot is a tool for conducting research, coding enhancements, fixing issues, and developing applications on Amazon’s cloud infrastructure.

Additionally, the AI chatbot is capable of integrating with platforms such as Gmail, Google Drive, Microsoft Teams, and Slack to access supplementary data.

Amazon Q offers a user experience akin to OpenAI’s ChatGPT, where users can interact with the chatbot as if conversing with a human. Even the user interface looks strikingly similar to ChatGPT.

One notable difference with OpenAI’s chatbot is that there are separate tabs for ‘Conversations’ and ‘Prompts’ in the top left corner. As the names say, these tabs will be used to store conversation history and display example prompts.

Amazon Q is already capable of working with files and documents, a feature that ChatGPT received a year after its launch, earlier this month. This could also mean that the Q chatbot has a large context window for input tokens, though finer details have not been revealed. Therefore, it is also unclear if Amazon Q is capable of image generation.

As shown in the demonstration video from Amazon, the chatbot is also capable of undertaking comprehensive tasks with tickets including details such as task description, priority, labels, issue type, summaries, assignees, and more.

Adam Selipsky, the chief executive of Amazon Web Services said while speaking to The New York Times: “We think Q has the potential to become a work companion for millions and millions of people in their work life.”

Mr. Selipsky explains that Amazon developed Q to be more secure and private compared to typical consumer chatbots. For instance, Amazon Q can adhere to the existing security protocols that businesses have in place for their personnel. In scenarios where a marketing employee might not have access to confidential financial projections, Q mirrors this restriction by not providing such information to that employee upon request.

At the time of writing, Amazon Q is only available to AWS users in select areas of the US. It comes in two subscription levels: a standard tier at $20 monthly per user, and a premium tier at $25 monthly per user, the latter providing extra features designed for technical staff.