Just months after introducing Einstein GPT, Salesforce, which happens to be one of the most active corporate investors in generative AI, has unveiled Einstein Copilot, a conversational AI assistant for all its app. The company unveiled the product today at Dreamforce, its annual conference that is taking place in San Francisco.

Einstein GPT helped users with generalized automated assistance like generating a response for a customer service query or writing an email for salesperson, the CEO of Salesforce AI Clara Shih told TechCrunch. The copilot, however, would allow the users to ask for help with anything within Salesforce.

The AI assistant will enhance user productivity by providing assistance within their workflow. The users would be able to ask questions in natural language and receive responses from company data that’s stored in Salesforce Data Cloud, including customer data, enterprise content, telemetry data, Slack conversations, and more. It will be able to help users with tasks like building digital storefronts, drafting custom code, creating data visualizations, or providing sales associates with recommended steps to close deals fast.

The conversational assistant would also offer additional actions; for example recommended action plan after a sales or creating a new service knowledge article. The use cases would be spread across sales, service, marketing, commerce, and development.

“Before Einstein Copilot, other generative AI copilot solutions had to be run as separate applications that were not integrated within the flow of work, and could not easily or securely use trusted company data to generate relevant or consistent results from large language models,” stated the company in a statement, adding that Einstein Copilot will be natively integrated within its CRM, and tap into data from any Salesforce application to generate more accurate AI-powered recommendations and content.

Marc Benioff, Chair and CEO, Salesforce, said, “The reality is every company will undergo an AI transformation to increase productivity, drive efficiency, and deliver incredible customer and employee experiences. With Einstein Copilot and Data Cloud we’re making it easy to create powerful AI assistants and infuse trusted AI into the flow of work across every job, business, and industry. In this new world, everyone can now be an Einstein.”

The AI assistant is currently in pilot. The company hasn’t shared the details on when it would be made available for general use. The pricing of Einstein Copilot would depend on the use case. Einstein for Sales, for example, is priced between $25 to $300 per user per month.

In addition to copilot, the company also introduced Einstein Copilot Studio that will enable organizations to customize the AI chatbot, Einstein Copilot, for their specific business needs.